Consumption of contemporary college students causes the analytic and the Guidance.doc

Consumption of contemporary college students causes the analytic and the Guidance Paper Keywords: Consumption guide students Abstract: To explore the consumption structure of contemporary college students, consumer behavior and consumer psychology, and make some recommendations on consumer education. Consumption is an important part of people’s lives. Students, as a special consumer group, has its own unique consumption patterns. As a major force in future consumption of college students, what their spending trends and characteristics? Their consumer psychology is like? In today’s era of rapid economic development, television, newspapers, advertising and other media for university students to provide a range of consumer image and consumer awareness; advanced shopping for university students to provide an extremely rich material consumption in the world. The consumption psychology of college students have had a direct impact on the formation of the Institute of Sociology of being neglected consumer culture college students. This article attempts to apply psychological and sociological theory, the consumption structure of contemporary college students, consumer behavior and consumer psychology accurate cross-disciplinary analysis and put forward some proposals relating to consumer education, hoping to form a scientific university students to help the consumer with the concept of . First, the consumption level of contemporary college students In this paper, a university study room in Jiujiang in the form of a questionnaire, as the main method of investigation. The questionnaire survey was conducted June 18, 2008, a total of 58 copies issued, recycling 55 copies, 50 copies of valid questionnaires, 30 were boys and girls 20. Survey showed that 40% of their monthly living expenses of students concentrated in the 350 ~ 500, between 500 ~ 650 yuan is about 24%, 200 yuan, 800 yuan were 8%, 200 ~ 350 yuan, 650 ~ 700 yuan are all was 10%. Through analysis f