Current Students irrational consumption and Countermeasures.doc

Current Students irrational consumption and Countermeasures [Abstract] Currently, some students showed consumption of non-rational, mainly as follows: excessive consumption, abnormal consumption, emotional consumption, the gap between consumption, conspicuous consumption and hedonism, consumption, which not only with the negative effects of social environment, but also with the family the school related to lack of proper guidance. Therefore, colleges and universities to strengthen education so that students establish a moderate consumption and green consumption concept, and guide students to take pride in working hard in order to extravagance and dissipation ashamed to improve college students in the economic viability of society. [Keywords:] students; non-rational consumption; Countermeasures 1, the current students of irrational consumption, mainly Consumption of college students in general terms, showing a healthy and positive mainstream, but there is also a consumption structure is irrational, the non-rational consumer behavior, mainly manifested as follows: (A) excessive consumption. In-depth development of China’s reform and opening up and socialist market economy under the influence of the traditional concept of thrift has been a serious impact on consumption, hedonism, money worship, extravagance and other undesirable social trends attacks on university campuses, some students formed a new hedonism consumer mindset, unplanned, uncontrolled spending spree, and more than personal financial tolerance. Excessive consumption of mainly freshmen, they had just left their parents take care of life, his mind did not have “financial business” word, do not know how to manage money, only knew a timely pleasure, excessive consumption of indulging in crazy pleasure in the. (B) malformation consumption. Frequent consumption of time, some university students, consumer target a wide range, and even Zhiqiu high, the pursuit of brand-name trend. Students