Employment-oriented college students based on ability of marketing planning.doc

Employment-oriented college students based on ability of marketing planning [Abstract]: marketing plan marketing planning, professional competence, including expertise, methods, capabilities and social skills. Combined with employment-oriented college students to study psychology training program is a system setting professional capacity-building marketing plan key to the planning of the training program curriculum should Deep reform of teaching methods, innovative curricular and practical classes, the use of detection and conversion of operating functions, a systematic second class, corresponding to the planning theory course with practice, practice base in the off-campus seminars planned project, the students approach ability and social ability to set up several aspects of assessment. [Keywords]: marketing planning, comprehensive vocational ability, employment, ability composition, training methods, the effect January 28, 2008, the National Education Research “Eleventh Five-Year Plan”, Ministry of Education project “Development of professional competence of students” has been officially launched, the ability of students to vocational training, a period of time as the current and future reform and development of vocational education focus. with the central spirit of the document 16, as a practical marketing planning and teaching and research for many years the author of students based on employment-oriented vocational abilities marketing plan to present their views for the peer reference, in order to stimulate more discussion and research . First, an overview of marketing planning professional ability Professional competence is the efficient and professional activities directly affect the smooth conduct of the professional career of psychological characteristics. Professional competence and professional activities were linked, and the performance of professional activities in the human. Visible professional competence is the ability of individu