From China s national advertising and marketing ad campaign.doc

From China s national advertising and marketing ad campaign Abstract Based on national advertising and marketing the value of construction and business logic, the National Advertising and Marketing Strategies of reflection and contemplation as discussed in the main line, in-depth analysis of the current national advertising and marketing of the meaning and misunderstanding, and then from the communication value chain planning, policy promotion, advertising creative countries localization, integration of new media communication and other aspects of the new national advertising and marketing strategies. Keywords brand national advertising and marketing December 2009, the Chinese Ministry of Commerce grand launch of “Made in China” series of global advertising in the mainstream media on CNN and other international delivery, intended to build and consolidate the “Made in China” reputation in the global market, which is around 30-second ad “Made in China, the world’s cooperation,” the central theme to explain the Chinese enterprises to produce high quality products, the company is constantly strengthen cooperation with foreign countries, the ad launch of the Overseas reacted strongly. exporters encouraged the countries concerned the topic of marketing rapid increase in the focus of the domestic industry. First, the value of national advertising sales and business logic built National marketing in foreign countries has long been, the world’s marketing guru Philip Kotler in his earlier work in 1997 lt;lt;National Marketinggt;gt; book to reference to “the country is committed to self marketing, will greatly increase the world share of the economy and the world they serve “, in Kotler view, the core task of national marketing on the world stage is expected to establish excellence in national brand image, embodied in the political, cultural, economic, military, diplomatic and education and other aspects, the core demands of the national brand image in fact is