英语辩论必看 persuasive speech.ppt

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英语辩论必看 persuasive speech

Persuasive Speech Table of Contents What is Persuasive Speech? Classical Persuasive Appeals Contemporary Persuasive Appeals A Plan for Organizing Persuasive Speeches* What Is Persuasive Speech? Persuasion The process of influencing attitudes, beliefs, values, and behavior Persuasive speaking Speech that is intended to influence the beliefs, attitudes, values, and acts of others* What Is Persuasive Speech? Persuasive vs. Informative The goal of the persuasive speech is to influence audience choices These choices may range from slight shifts in opinion to wholesale changes in behavior Persuasive speeches seek a response As with informative speeches, persuasive speeches respect audience choices* What Is Persuasive Speech? Persuasive Purposes How can you determine whether your topic and goals are persuasive? you seek to influence an audience’s attitudes about an issue you seek to influence an audience’s beliefs or understanding about something you seek to influence an audience’s behavior you seek to reinforce an audience’s existing attitudes, beliefs or behaviors* What Is Persuasive Speech? The Process of Persuasion When you speak persuasively, you try to guide the audience to adopt a particular attitude, belief, or behavior that you favor* Several factors that increase the odds that your efforts at persuasion will succeed A message should meet the psychological needs of the audience Seek only minor changes in the audience’s attitudes Establish a common ground between yourself and the audience Leave your audience feeling satisfied and competent For change to endure, people must be convinced they will be rewarded in some way* Classical Persuasive Appeals According to Aristotle, persuasion could be brought about by the speakers use of three modes of rhetorical proof Rhetorical proof The speaker’s use of three modes of persuasion: the nature of the message, the audience’s feelings, and the personality of the speaker* Classical Persuasive Appeals: Logos Many p

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