连云港旅游业发展中的问题及解决策略.doc

连云港旅游业发展中的问题与解决 Abstract Lianyungang is one of the earliest open coastal city, east is the city for the implementation of Jiangsu Marine economic development strategy, Lianyungang mountain alongside sea, profound culture and numerous cultural relics, has a long history and unique scenery, has the unique advantages of developing tourism city. Tourism is a new industry to promote the development of national economy, Lianyungang. Lianyungang tourism industry to promote the citys sustained, rapid and stable economic?development, improve local peoples living standard. As the growth of the national economy, peoples living standard is higher and higher, the development of tourism industry in China also has a bigger space, Lianyungang tourism development is rapid, has a large potential force. But also need to pay attention to is that the development of tourism in Lianyungang city there are also some can not be ignored in the contradictions and problems, which influence the development of tourism, only solve these contradictions and problems, in order to sustainable and healthy development of tourism in Lianyungang. This paper will analyze problems existing in the development of Lianyungang city tourism, and puts forward the strategies to solve these problems, adopt corresponding measures to speed up the development of tourism in Lianyungang. Keyword：Lianyungangourism；development status；question； solving strategy 目 录 我国旅游业的发展背景及认识 我国旅游业的发展背景 我国旅游业的发展趋势 对我国发展旅游业的认识 连云港旅游业的发展现状 连云港旅游业走品牌路线 连云港旅游业规模逐渐扩大 连云港旅游业发展迅速 连云港旅游业有持续发展潜力 连云港旅游业发展中的问题 缺乏明确的旅游发展目标 旅游品牌多，特色不明显 重要旅游景区开发宣传力度不够 旅游设施基础薄弱 旅游管理和服务水平不足 连云港旅游业发展的解决策略 加强连云港旅游形象宣传 确定旅游发展目标，大力开发特色旅游 取消次要景区门票收费，吸引更多有空 加快完善旅游交通条件 加强旅游基础设施建设 引 言 改革开放以来，旅游业在世界范围内迅速发展，对各国经济和生活水平都产生很大影响，我国的旅游业也快速发展起来，连云港依山傍水，风景独特，连接世界上最大的两个大洋，旅游资源丰富，尤其是海滨旅游资源和人文旅游资源很充足，具有旅游业可持续发展的条件，最近几年，连云港旅游业规模明显增大，发展迅速，每年游客众多，只要解决了旅游业中存在的一些问题，便可推动连云港旅游业健康、可持续发展。 我国旅游业的发展趋势及认识 1.1我国旅游业的发展趋势 中国幅员辽阔，山河锦绣，历史悠久，有众多名胜古迹，民族众多，文化多样，山