《携手温情腾协延伸爱心世界》爱心拍卖会活动策划书.doc

携手温情腾协 延伸爱心世界 ————兰大腾协爱心拍卖会活动 策 划 书 兰州大学腾讯网络职场发展协会 二〇一一年十一月 目录 封面``````````````````````````````````````````````````````````````````1 目录``````````````````````````````````````````````````````````````````2 活动背景及目的```````````````````````````````````````````````````3 活动介绍````````````````````````````````````````````````````````````3 活动安排````````````````````````````````````````````````````````````4 第一阶段：总体宣传```````````````````````````````````````4 第二阶段：征集物品```````````````````````````````````````6 第三阶段：拍卖宣传```````````````````````````````````````8 第四阶段：拍卖现场```````````````````````````````````````11 意外状况处理方案简述``````````````````````````````````````````14 活动可行性分析```````````````````````````````````````````````````15 经费预算````````````````````````````````````````````````````````````16 附录``````````````````````````````````````````````````````````````````17 【征集物品登记】``````````````````````````````````````````18 【竞拍牌号发放信息登记】``````````````````````````````20 【拍卖物品登记】``````````````````````````````````````````21 【义卖物品登记】``````````````````````````````````````````22 【腾协爱心基金管理办法】``````````````````````````````23 活动背景及目的 时光如水岁月如梭，兰州大学腾讯网络职场发展协会在过去的一年里，在学院、公司、社联、老师、同学的支持下发展迅速，但是影响力依旧有限，还是有不少同学，尤其是11级新生对腾协了解不深。我们亟需要通过一个面向全校性的大活动来提高协会知名度，以及形象。 而随着协会的不断完善，不断发展。我们完全有能力进行一个面向全校师生的公益性活动。借此机会，不仅可以进一步增强协会的影响力，同时传递腾协的文化，让全校师生对腾协有更深入全面地了解，建立起协会健康积极的形象。 关爱他人是我们的责任，同学们有着较高的道德素质，此次活动容易引起共鸣，取得切实效果。让同学们与腾协一起传递爱心，建立温情世界。 让兰大腾协与爱心共存，让我们携手共同创造更好的，更充满爱的生活。 二．活动介绍 1.活动名称：兰大腾协爱心拍卖会活动 2.活动主题：携手温情腾协，延伸爱心世界 3.活动时间：2011年11月18日——2011年11月27日 4.活动目标： （1）.扩大兰大腾协的影响力，传播腾协文化，建立起腾协有责 任有集体意识的形象，让人们更好地了解协会。 .推广腾讯微博，同时将协会更全面地介绍给大家，为协会 更好的发展创造良好的契机，加深与腾讯公司的合作，让更多 人享受到腾讯和腾协带给我们的欢乐与爱。 （3）.为同学们提供表达爱心的平台，是我们能够与兰大腾协一 起关爱他人，关爱社会，建立起新一代大学生崭新的，不平庸 的良好形象。 （4）.通过建立自己的基金，延长帮助他人的时间，增强帮助他 人的能力，让更多人得到帮助，丰富同学们的生活，切实帮助 到有困难的人。 （5）.通过此次活动增强协会的实力，达到让大家了解活动的目 的，为活动展开打好基础，增强各部门之间的交流和合作，让 兰大腾协团结起来。 三．活动安排 第一阶段：总体宣传 1.宣传日前准备： 时间：11月17号 人员分配： 办公室负责制作海报4张。 公关部负责向后市场商家寻找赞助经费，用以定制条幅4个和传单500张。 办公室负责写稿件。 公关部负责地标制作。 物品要求