“傻瓜”广告将成房地产广告的主流.doc

“傻瓜”广告将成房地产广告的主流 “傻瓜”广告将成房地产广告的主流提要：“低价和优惠是这类广告的中心主题”。一位地产界资深人士说，与去年的“炫富”相比，今年的地产广告更直白和务实 源自物管手册 “傻瓜”广告将成房地产广告的主流 “万元拥有自己的房子，超低首付，超低月供，每月642元，比房租还少的还款额，成就您郡主的梦想！”这是长春某楼盘时下的广告语。目前，这种“大白话”式、被称为“傻瓜”广告的房地产广告，也正在其他城市各类媒体上大行其道，从中也折射出今年以来房地产市场的一些变化。 “低价和优惠是这类广告的中心主题”。一位地产界资深人士说，与去年的“炫富”相比，今年的地产广告更直白和务实。 “城市龙脉之上，同步世界的尊荣生活”“还原西班牙，再造新城邦”“建在森林里的宽景大宅”……翻开去年这个时候的各类报纸，尊荣、豪宅、高尚社区等以夸耀、“炫富”为主题的广告比比皆是。不过，从今年年初开始，房地产广告开始打“优惠”牌：“搭配全精装修、全套名品家私家电”“VIP增值卡全城限量发售”“团购就是实惠”，近期更是演变为以“低价”“低首付”为主题。 其实，这些号称低起价的楼盘，客户要享受到广告上宣称的低首付，还有很多限制条款，首先是所选房屋的户型要小，总房款要非常低。尽管如此，这些广告还是引起了许多购房者的关注。 房地产广告的变化与市场变化息息相关。今年，房地产市场已经远离去年的喧嚣和狂热，正在调整中理性回归，因此，房地产广告也少了许多浮躁之气。另外，今年消费者心理也有很大变化，随着一些城市房价的波动，很多人处于持币观望状态，这种“大白话”式的广告，用简单明了的方式，将实惠的信息很明确地传递给了消费者，更容易激发他们的购买热情。随着楼市进入调整期，这种“傻瓜”广告在未来一段时间内可能会成为房地产广告的主流。 源自物管手册 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideolog