创业精神、核心能力对市场绩效之影响以台湾中小企业为例.PDF

2015 年8月第十八卷三期 • Vol. 18, No. 3, August 2015 An Empirical Study of Small- and Medium-Sized Firms in Taiwan: Entrepreneurship, Core Competency and Market Performance Kuo-Feng Wu .hk Web Journal of Chinese Management Review • Vol 18• No 3 1 An Empirical Study of Small- and Medium-Sized Firms in Taiwan: Entrepreneurship, Core Competency and Market Performance Kuo-Feng Wu ABSTRACT The average life of small- and medium-sized enterprises (SMEs) in Taiwan has gradually increased from 13 to 20 years, and more than 97% of companies are SMEs. SMEs have been the main structure in the Taiwanese economy and, for this reason, entrepreneurship is very important. Since the 1990s, the trend of globalization has prompted rapid changes and increased competition in the industrial environment. One of the major concerns of SME owners is how to combine entrepreneurship with core competency to improve business performance. This study aims to explore the relationship among entrepreneurship, core competency and market performance. For this purpose, 1,207 questionnaires were mailed to SME owners in Taiwan, of which 155 were returned. It was found that the owners of SMEs place a high emphasis on entrepreneurship to improve profitability and revenue growth, while enhancing their core competences to improve market performance. Keywords: SMEs, entrepreneurship, core competency, market performance ______________________________________________________________________ Kuo-Feng Wu Graduate Institute of Human Resource Management, National Central University Health Management Center, Wan Fang Hospital Web Journal of Chinese Management Review • Vol 18• No 3