从符号学视角看中国的男青年服装时尚变迁.docVIP

从符号学视角看中国的男青年服装时尚变迁 　　摘要:几个世纪以来,女性的服装时尚的变化得到很大关注,相对而言,研究男青年的时尚服装却很少。本文着重从符号学的角度看男性青少年服装时尚的变化,试图寻找这些服装标志的基本含义。 　　Abstract: For centuries, much attention is paid to the changes of females clothing fashion, comparatively speaking, study concerning with male youths clothing fashion is little. This paper focuses on seeing the changes of male youths clothing fashion in China from semiotics perspective and tries to look for the underlying meaning from those clothing signs. 　　关键词:符号学;时装;男青年 　　Key words: semiotics; clothing fashion; male youth 　　中图分类号:G05文献标识码:A文章编号:1006-4311(2010)24-0184-02 　　 　　1Intrduction 　　When you walk in the street, a person who wears pink clothes appears before your eye, you may doubt whether the person is a boy, for you judge the one should be male from the conduct but female from the clothes. Actually, it is the occasion we often encounter now. Nowadays in China, a large number of male youth tend to favor colors like pink, yellow, green and red which are regarded as girls privilege and theyd like to wear neutral clothes as those boys in Happy Boy do. Some boys even wear earrings, necklace or some other ornaments. Those kinds of boys who wear long hair are not novel any more. Those changes attract our attention and consideration. What dose it indicate? What dose it signify from semiotics perspective? 　　2Clothing Fashion as a Sign System 　　For centuries individuals or societies have used clothes and other body adornments as a form of nonverbal communication to indicate occupation, rank, gender, sexual availability, locality, class, wealth and group affiliation. 　　Clothing fashion restricted by cultural tradition develops with the development of economy, politics and science and technology, meanwhile, exerts an imperceptible influence on peoples world values and aesthetic views, even formalizes culture and economic industries of that society. Contemporary clothing is following the developing step of the society, leading the popular trend of