剑桥BEC真题集 第三辑 中级 Test4.pdfVIP

沪江英语：/ 剑桥BEC 真题集中级 第三辑 Test 4 READING 1 hour PART ONE Questions 1-7 • Look at the statements below and the advice given by four market experts to a holiday company on the opposite page. • Which expert’s advice (A, B, C or D) does each statement (1-7) refer to? • For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet. • You will need to use some of these letters more than once. Example: 0 SunTours should consider the domestic market for future development. 0 A B C D 1 SunTours runs a risk by selling similar holidays to customers in different income brackets. 2 It is worth offering holidays at a discount to increase the number of bookings. 3 SunTours needs to reflect on its marketing methods if it wants to boost repeat custom. 4 It would be a good idea to sell holidays to locations which other promoters have ignored. 5 SunTours has been disadvantaged by its approach in the past. 6 In certain locations, SunTours may be able to negotiate more favourable contracts. 7 There is an alternative to discount holidays that would be more satisfactory for SunTours’ customers. 沪江BEC ：/bec/ 1 沪江英语：/ Four market experts offer advice to Sun Tours, the middle-market tour operator A Robert Worth Marketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents’ commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possib