ElectiveCourseSyllabuses.PDF

Elective Course Syllabuses (English-Instructed) Fall Semester 2015 Elective Course Syllabuses * (English-Instructed) Table of Contents Business Performance and Sustainability 2 China Roots Seminar 1 (Economy Industry) 10 Chinese Institutions and the Innovations in Business Models 13 Knowledge Management in the Age of Big Data 19 Marketing Research 22 Leadership in A New Era 28 Strategic Alliance and Cooperative Strategy31 Technology Strategy 36 Technology Driven Business Innovation 39 Theory of Investment 43 * The syllabus is for course selection only, the finalized version will be distributed by the course instructor in class. 1 This syllabus is for course selection only, the finalized version will be distributed by the course instructor in class Elective Course Syllabuses (English-Instructed) Business Performance and Sustainability Course Number: Course Name (CH): 企业经营与可持续发展 Course Name (EN): Business Performance and Sustainability Credits: 2 Prerequisites: None Teaching Language: □CH ■CH+EN (EN ≥50%) ■EN Courseware Language: □CH ■EN Teaching Method: ■lecture ■discussion ■case study ■literature reading □computer-aided assignment ■students’ in-class presentation Assessment Method: □in-class quiz □oral presentation □group discussion □case analysis (report) □final report/thesis □final exam