Strategy Project.pdf

Strategy Project Prepared by Liwen Huang Maria Camila Aleman Araoz University of North Carolina at Greensboro MGT 491 Strategy Management FALL 2015 Table of Contents TABLE OF CONTENTS 1 EXECUTIVE SUMMARY 2 OVERVIEW OF INDUSTRY 3 PESTLE ANALYSIS 4 VALUE CHAIN 5 FINANCIAL STANDARDS AND STATEMENTS 7 GOALS, STRATEGIES TACTICS 11 REFERENCES 12 ATTACHMENTS: 13 1 Executive Summary The Internet service industry provides web hosting, web page designing and software related to the Internet connection. As for today, the increase within the Internet industry is due to the wireless consumption at residents and office. Into the Internet industry, there are five key participants such as Time Warner Cable Inc., Verizon Communications Inc., ATT Inc., Comcast Corporation, and Century Link Inc. The Internet life cycle is growing into the global market. To analyze these growing, the Internet industry focuses on the PESTLE analysis that describes the Internet industry into political, economic, sociological, technological, legal and environmental subjects. The PESTLE analysis, studies the industry as a whole to under