基于因果关系反馈环的专业承包企业营销行为与策略研究_庞永师.pdf

29 3 Vol. 29 No. 3 2015 06 Journal of Engineering Management Jun. 2015 510006E-mail jyh100@ -- Vensim PLE Causes Tree 4Cs Uses Tree 4Cs F426.92 A 1674885920150315405 DOI: 10.13991/ki.jem.2015.03.028 Marketing Behaviors and Strategies of Subcontractors Based on the Model of Causality Relation Feedback Loop PANG Yong-shiSHI Qing-weiJIANG Yu-hanYANG zhi School of Business AdministrationGuangzhou UniversityGuangzhou 510006ChinaE-mail jyh100@ Abstract In order to solve the problem of lower position and lower profits of subcontractorsthis paper uses experiential method of new eco-sociology pattern-causality relation feedback loop to analyze their market and marketing behaviors. A marketing behavior model of subcontractors is built employing the system dynamics software Vensim PLE. Based on Causes Tree, 4Cs (Customers CostConvenienceCommunication) marketing strategies is put forward for subcontractors. The strategies set is verified by Uses Tree. Subcontractors can obtain more contracts and more profits by take these strategies. Keywords subcontractors causality relation feedback loop marketing behavior marketing strategy 4Cs 2015 1 1 [2] 3 64 36 2013 2005 [3] [1]