世纪商务英语阅读第四版基础篇Unit9.pptVIP

Practical Reading Comprehensive Reading The manufacturer could not produce enough supply. People were fighting in supermarkets over the last box on the grocery store shelf! The cookies received outstanding reviews in every single diet publication. So put your heart and soul into building a superior product and“the people will come”. Be very clear as to the specific superiority of your product or business and then publicize it aggressively. 翻译 这种饼干在每一种饮食刊物上都获得了赞誉。所以，你要全身心地生产优质的产品，这样顾客就会上门了。要非常熟悉自己的产品和公司的独特优势，然后进行大力宣传。 Text B Comprehensive Reading Fix It Now, discuss It Later. 3 There’s nothing more frustrating than when a company makes a mistake and the first action taken is to probe the cause. While you’re doing this, the problem is still out there and probably getting worse. Instead, find the quickest, most effective solution. It might not be the permanent fix but at least you’re practicing damage control. Then invite the customer to assist in investigating the cause. 翻译 先解决问题，再讨论原因 3 当一家公司犯了错误，就立即采取行动调查原因的话，真是没有比这更令人沮丧的了。当在你调查问题的原因时，问题仍然存在，而且可能变得更糟。相反，应该找到最快最有效的解决方式。也许这并不是彻底的解决办法，但至少可以减少损失，然后再要求顾客来帮助调查原因。 Text B Comprehensive Reading Consistency and reliability. 4 You do a great job the first time you produce the service. You do a not-so-great job the second time. The third time, you cancel an hour before you’re supposed to show up. Do you recognize yourself in this description? 翻译 一如既往，值得信赖 4 第一次提供服务的时候做得很好；第二次做得一般；第三次比预定时间晚到了一个小时。 你是不是这样做的呢？ Text B Comprehensive Reading If you do, you probably do not have a large customer base. Everyone has an incredibly busy schedule these days. To have loyal customers means to be a business person that your customers can rely on for consistency of products and adherence to the promised schedule. 翻译 如果是，你可能就不会有一个庞大的客户群。现在每个人的日程都是安排得非常紧的。拥有忠诚的顾客就意味着做一个顾客可以信赖的商人，你的产品质量一如既往，而且你会严格按既定的计划行事。 Text B Comprehensive Reading For example, while cleaning establishments have come and gone in my neighborhood, I’ve continued