沃尔玛英语企业介绍.pptVIP

行政A班：李卓蕾，黄明珍 行政B班：胡榆英 CONTENT: 1. History 2. The founder 3. The Wal-Mart Culture The Wal-Mart Culture Wal-Mart Stores, Inc. was founded on principles developed by Sam Walton. These principles carried out every day by hard-working and friendly associates have created a unique corporate culture that is key to Wal-Marts competitive edge.The basic beliefs guiding Wal-Mart Stores, Inc. Three Basic Beliefs 1. Respect for the Individual Every associates opinion is respected. Managers are considered servant leaders who help new associates realize their potential through training, praise and constructive feedback. An open door management philosophy encourages associates to raise questions and concerns in an open atmosphere. 2.Service to the Customer The customer is the boss. Everything possible is done to make shopping at Wal-Mart and SAMS CLUB a friendly, pleasant experience. The Ten-Foot Attitude means that associates are to greet each person they see. The Satisfaction Guaranteed refund and exchange policy allows customers to be fully confident of Wal-Mart and SAMS CLUBs merchandise and quality. 3.Strive for Excellence Wal-Mart and SAMS CLUB associates share an exceptional commitment to customer satisfaction. At the start of each day, store associates gather for the Wal-Mart or SAMS CLUB cheer and review sales from the previous day, as well as discuss their daily goals. The Sundown Rule requires a continual sense of urgency, with questions asked in the morning answered before the end of the day. * A part of history of Wal-Mart In 1962:Sam Walton set up the first Wal-Mart fair-price shop. In 1972:The share of Wal-Mart was listed in New York and its value turned over 4900 times during the 25 years. In 1979: Wal-Mart sales totally exceeded $1 billion for the first time. In 1990: Wal-Mart became the biggest trades company in America. In 1991: Wal-Mart opened the first overseas store in Mexico. In 1