HND市场学导论outcome1.docx

PAGE \* MERGEFORMAT9 Marketing: An Introduction  Contents  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc436256530 Introduction  PAGEREF _Toc436256530 \h 2  HYPERLINK \l _Toc436256531 Marketing concept  PAGEREF _Toc436256531 \h 2  HYPERLINK \l _Toc436256532 Pay attention to market research  PAGEREF _Toc436256532 \h 2  HYPERLINK \l _Toc436256533 Corporate Profit  PAGEREF _Toc436256533 \h 2  HYPERLINK \l _Toc436256534 Pay attention to the marketing plan  PAGEREF _Toc436256534 \h 2  HYPERLINK \l _Toc436256535 Marketing Orientation and Customer Relationship Management  PAGEREF _Toc436256535 \h 2  HYPERLINK \l _Toc436256536 After Service  PAGEREF _Toc436256536 \h 2  HYPERLINK \l _Toc436256537 The marketing environment  PAGEREF _Toc436256537 \h 3  HYPERLINK \l _Toc436256538 Types of Marketing Environment  PAGEREF _Toc436256538 \h 3  HYPERLINK \l _Toc436256539 Marketing ResearchInformation:  PAGEREF _Toc436256539 \h 4  HYPERLINK \l _Toc436256540 Find out enterprise’s problems and mistakes  PAGEREF _Toc436256540 \h 4  HYPERLINK \l _Toc436256541 Market Segmentation  PAGEREF _Toc436256541 \h 4  HYPERLINK \l _Toc436256542 Opponents of information  PAGEREF _Toc436256542 \h 4  HYPERLINK \l _Toc436256543 Marketing plan  PAGEREF _Toc436256543 \h 4  HYPERLINK \l _Toc436256544 Market research and information Introduction  PAGEREF _Toc436256544 \h 4  HYPERLINK \l _Toc436256545 QuantitativeQualitative Research  PAGEREF _Toc436256545 \h 4  HYPERLINK \l _Toc436256546 Qualitative Research  PAGEREF _Toc436256546 \h 4  HYPERLINK \l _Toc436256547 In-depth interviews  PAGEREF _Toc436256547 \h 5  HYPERLINK \l _Toc436256548 Quantitative research  PAGEREF _Toc436256548 \h 5  HYPERLINK \l _Toc436256549 Face-to-Face surveys:  PAGEREF _Toc436256549 \h 5  HYPERLINK \l _Toc436256550 Segmentation targeting  PAGEREF _Toc436256550 \h 5  HYPERLINK \l _T