4英文翻译模板参考样本.doc

湖北汽车工业学院科技学院 毕 业 设 计（英文翻译） 译文内容 Using MCA to Segment New Car Markets（用多元类别分析进行新车市场细分） 译文出处 Journal of Marketing Research Aug70, Vol. 7 Issue 3, p360-363, 4p, 2 charts 系 别： 经济管理学院 专 业： 汽车营销 班 级： KT553-1 学生姓名： 晏子淇 学 号： 2005K530124 指导教师： 魏仁干  Using MCA to Segment New Car Markets By: Peters, William H.. Journal of Marketing Research (JMR), Aug70, Vol. 7 Issue 3, p360-363, 4p, 2 charts; (AN 5002921) PIn this study the mid-196Os new car market is analyzed by using a new, dummy variable, multivariate technique known as Multiple Classification Analysis (MCA).This approach helps provide a better understanding of this complex market and gives some interesting hints as to its possible future direction. INTRODUCTION In the years since Smiths article [3] aroused interest in market segmentation, there has been growing concern about the power of demographic variables to segment markets for many products. In fact, whether demographic analysis is of much help at all in defining markets or understanding buyer behavior has been questioned. In 1964 Yankelovich [6, p. 84] wrote: In neither automobiles, soap, nor cigarettes do demographic analyses reveal to the manufacturers what products to make or what products to sell to what segments of the market. More recently the pessimism about the usefulness of demographic data in market segmentation was countered by Bass, Tigert, and Lonsdale [2]. They say that demographic variables have had such a poor performance record in past studies because these studies attempted to predict individual family buying behavior with demographics. On this basis, because of wide variations of buyer behavior in any market group, the multiple regression R^ values are almost always very low. But Basset al. write that: . . . implementation of the strategy of market segmentation involves postulates about the characteristics and behavior of groups, not persons [2, p.265]. They show how important buyer groups can be identified with demograp