郝娜-浅析米莎贝尔食品公司月饼的促销~.doc

潍坊科技学院 本科毕业设计 题 目 浅析米莎贝尔食品公司月饼的促销策略 院 （系） 工商管理学院 专 业 市场营销 学 号 201116100108 学生姓名 郝娜 指导教师 马江红 起讫日期 2015.1.5--2015.5.25 设计地点 潍坊科技学院 摘 要 窗体顶端 经济。可持续发展，月饼生产企业也开始The Chinese economy after several years of development, has maintained a high growth rate, China bakery industry has also ushered in a period of vigorous development. The Chinese government has always adhere to take the road of sustainable development, emphasis on thrift and issued corresponding policies, continue to increase the intensity of supervision of saving, moon cake production enterprises have begun to develop in the direction of simple packaging, in order to occupy a place in the new competitive environment, the moon cake manufacturers, wholesalers, retailers must adjust the marketing strategy to adapt to the environment and development. Thrift is the traditional virtue of the Chinese nation, with the development of society, economy has increasingly become a social trend. Now people pay more and more attention to the health conscious consumer, thrifty, so the traditional packaging based on gift moon cake has become increasingly difficult in consumers eat. In order to adapt to the development of the situation, a wise choice of marketing and strategy to improve the packaging products, reduce the cost of simplicity and environmental protection to further tap the cultural connotation, and create a festive atmosphere of moon cake. And carries on the investigation to the supplier of raw materials, varieties of moon cake production, packaging, marketing, sales and so on, to understand the Shijiazhuang moo