华北制药论文.doc

经济系2011届毕业设计 题目：华北制药股份有限公司竞争力分析 作者姓名 专 业 班 级 学 号 指导教师 年 月 日 毕业设计大纲 选题背景及意义： 随着国家对医药行业越来越重视，我国医药行业面临着机遇与挑战的双重考验。一方面，国家对药品价格进行调整使医药行业面临利润被挤压的局面；另一方面，医改政策的出台给医药行业迎来市场扩容。医药企业间的竞争也随之加剧。而现代企业的竞争，不单纯是规模与价格的竞争，企业竞争力是企业生存发展的关键,是赢得市场竞争的最重要的力量。ABSTRACT In the country of medical price adjustment and promulgate the macro policy of medical conditions, pharmaceutical enterprise growing competition. And the enterprise competitiveness is enterprises survival and development, is the key to win the market competition of the most important strength. For enterprise competitiveness evaluation results not only reflect the competitiveness of an enterprise may disclose the status quo, and enterprise existing problems. This paper on north China pharmaceutical on competitive analysis, including the enterprises profit ability, operation ability, enterprises safety ability, enterprise scale and development ability analysis, so as to find out the business process of north China pharmaceutical, advantage and disadvantage, the author opinion and suggestion. Keywords:competitiveness external competitiveness superiority disadvantages 目 录 一、企业及行业相关情况简析…………………………………………………………………1 （一）公司简介……………………………………………………………………………1 （二）行业现状及前景分析………………………………………………………………2 二、企业竞争力综述………………………………………………………………………3 （一）企业竞争力的涵义…………………………………………………………………3 （二）企业竞争力的原则…………………………………………………………………3 （三）企业竞争力的评价指标体系………………………………………………………4 三、企业竞争力实证分析…………………………………………………………………5 （一）盈利能力……………………………………………………………………………5 （二）营运能力……………………………………………………………………………9 （三）企业的经营安全能力………………………………………………………………12 （四）企业规模与发展……………………………………………………………………17 四、企业评价综述及建议………………………………………………………………………20 （一）企业竞争力综述评价表…………………………………………………………………20 （二）企业的优势与建议…………………………………………………………………21 （三）企业的劣势与建议…………………………………………………………………21 附录……………………………………………………………………………………………24 参考文献………………………………………………………………………………………27 致谢……………………………………………………………………………………………28 华北制药股份