喻红论文.doc

A brief study on translation on brand names Abstract : Brand name is one of effective ways to help companies to sell their commodities . With the time going , the translation of brand name becoming more and more important . But , the problem is , in the process of translation , to get a perfect translated brand name is very hard . On one hand , the method of translation is extremely complex . On the other hand , there are some factors that have a direct influence on the result of the translation . How to make the brand name better comprehended by people from other country , is still a hard problem. This paper is intended to describe the three methods in the translation of foreign brand names - literal translation, free translation and transliteration . At the same time , it explores common techniques used in the translation , which have a direct influence on the result of the target brand names . Moreover , some factors are influenced the translation are pointed out in this paper . At last , the question on how to make an internationalized brand name , this paper gives a further study. Key word: brand name ; translation method ; factor 摘要 ： 品牌名称是促进商品销售的有效途径之一。 随着时间的流逝， 品牌名称的翻译越来越重要。 但是， 问题是在翻译的过程中，想要的要一个完美的翻译却很难。 一方面， 翻译方法很复杂，另一方面，有很多因素直接影响翻译的结果。 怎么能够让外国人更好的理解商品品牌的翻译是个难题。本文意在描述 在外国商品品牌的翻译上运用的三种翻译方法，直译， 意译和音译。同时也探讨了一些会直接影响翻译结果的一些因素。 最后，对怎么翻译出一个国际化品牌品牌做出了进一步研究。 关键词：品牌名称，翻译方法， 因素 Introduction ： With the increasing globalization of the world economy ,brand advertisement plays a important role for manufacture. The manufacture want to sue brand name to promote their products in the world market. As we all know, good brand name are the best advertisement for commodities. Many customers choice the brand name and neglect the product, and look upon the brand name as the quality of the product. coca cola is a famous brand name all over the world , it appeared at the international brand list 100 Best Global Brands in the 2006 , with an estimate value of 70