商科毕业论文标准答案.doc

1.1.1 Title of the project Investigation on Coca-Cola’s Promotion Strategy 1.1.2 Objectives of the project …… This should cover primary objectives and secondary objectives. 1.1.3 Issues to be investigated …… This should cover how it involves meeting the needs of customers and who the relevant customers are. 1.1.4 Reasons for the choice of issues …… Reasons for the choice of issue which must be directly related to a topic or topics covered as part of the Group Award 1.1.5 Justification for the choice of business (or businesses) …… Justification for the choice of business or businesses involved 1.1.6 Sources of information …… Explanation of the sources of information which will be used for the investigation and why each has been selected 1.1.7 Investigation methods …… Explanation of how the investigation will be conducted with reasons for the choice of methods used 1.1.8 Criteria …… Statement of the criteria which will be used to assess the implications of the issue and the reasons why each has been selected. The criteria chosen and the justification for each criterion should be directly related to a topic or topics covered as part of the Group Award 1.2 Plan 1.2.1 Timescale Timescale Stage Date Activities Objectives Stage 1: Planning Week 1 Week 2 Week 3 Week 4 Week 5 Stage 2: Development Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Stage 3: Evaluation Week 14 Week 15 Week 16 Week 17 Week 18 1.2.2 Identification of the resources …… Identification of all the resources (Including People, Money, Materials and Time) required carrying out the investigation