DevelopmentinChina.PDF

➤ COLUMN Chinese Trends Tao Feng Shanghai Institute of Technology Shanghai, China Present Status and Prospects for Cereal Product Development in China China is changing rapidly and so are its tastes. As a consumer Present Status of Cereal Foods in China society is emerging, new products are also appearing with in- Development Status of Major Crops creasing regularity, including processed cereal products. Rising Rice. Rice production in China is ranked number one in the average annual incomes, increased ownership of refrigerators and world, reaching 192 million tonnes in 2008. There were 40 enter- freezers, increased exposure to cuisines from around the globe, prises in China in 2008 with an annual rice production output and a greater array of goods in supermarkets are all acting in higher than 100,000 tonnes, for a total output of ≈9,415,000 combination to increase the variety of cereal products available in tonnes. In 2008, sales income for the rice processing industry China. reached 153.3 billion yuan RMB. Total profits reached 2.53 bil- Historically, cereal products in China have been restricted to lion yuan RMB, while the profit ratio reached 1.65%. There are dried noodles and rice. Fl