EconomicintoGoodLocalIndustry.PDF

Journal of Economics and Sustainable Development ISSN 2222-17 (Paper) ISSN 2222-2855 (Online) Vol.5, No.23, 2014 The Development of Food and Beverage Industry Based on People Economic into Good Local Industry 1* 1* 2 Budi Prihatminingtyas R Y Susanto Sandy Budi Wibowo 1.University of Tribhuwana Tunggadewi, Malang, East Java of Indonesia 2.Ph.D Student in Sourbon University French E-mail: hatmining@yahoo.co.id Abstract The increase of public consumption for labeled food and beverage product within Merapi volcano is a golden opportunity. This development small business within the area has shown a good prospect. The aim of this research is 1. To analyze small business potential conducted by local people within Merapi volcano that is the most seriously affected by natural disaster can create full employment. 2. To be able to make use of strength and opportunity to overcome the weakness and threat, especially in dealing with the more and more competitive of food and beverage industry. 3. To be able to make an adaptation with the condition of Merapi volcano during before, at the time of and after eruption in which this situation changed rapidly. Keywords: small business of food and beverage, competitive 1. Introduction The competitive among the products in Indonesia is very tight beside the competitive of local pro