LimitingFactorsforthe.PDF

International Journal of Business and Management April, 2008 Limiting Factors for the Development of China’s Tourism Shopping and Countermeasures Zhang Yan School of Tourism and Geography Science, Shenyang University Lianhe Road, Dadong District, Shenyang 110041, China Tel: 86-24-6226 8367 E-mail: zhangyanln8166@163.com This paper belongs to stage result of (L06DJY048) of Social Science Planning Project of Liaoning Province Abstract Tourism shopping remains the weak link in the industrial structure of China’s tourism industry and to accelerate the development of tourism shopping has become the consensus in the academic circle of tourism industry. In this paper, the author analyzes the limiting factors for the development of China’s tourism shopping from three levels, that is, microscopic, mediumscopic and macroscopic, and the author also probes into the countermeasures and suggestions for the accelerating development of China’s tourism shopping on this basis. Keywords: Tourism shopping, Limiting factors, Countermeasures 1. Introduction Proportion of tourism shopping expenditure in total tourism consumption is the dominant index, which reflects whether or not the consumption structure in certain country or area is reasonable, and it is also used to evaluate the depth and maturity of the development of tourism industry in certain country or area. Many countries and areas in the world support tourism shopping, which has become the important support in modern tourism economy. Currently, tourism shopping expenditure in western countries such as America, etc, c