RhetoricandWritinginElectronicEnvironments.ppt

Rhetoric and Writing in Electronic Environments Prepared by Julia Romberger For English 307 What will I discuss in this presentation? Key Definitions The Rhetorical Triangle Rhetorical Canons Key Definitions Text - includes the visual, textual and interactive components Composing - communicating through textual and visual forms Rhetor(s) - the person(s) who develop a text for the use of a given audience in a specific context What is the rhetorical triangle?  Rhetorical Triangle Audience When considering your audience you need to determine: What they already know What they are interested in knowing What they need to know How they will access the information What communication technologies they use/like Rhetor or Author As an author you need to be aware of how your audience perceives you – your Ethos. Ethos is connected to: Your authority competence Your professionalism and ability to communicate purpose Your ability to create easily navigable communication Your ability to use conventions Working your Ethos How can you improve your Ethos? Use of adequate evidence and research Awareness of your audience’s needs regarding technology literacy and content Convincing arguments and clear purpose Professional presentation Understanding limits of audience’s time and tech savvy Message and Purpose A text may have one or more purposes: To inform To earn or maintain good will To persuade To amuse, please, or entertain The ultimate purpose of composing in general is to effect positive action and improve relations between people. The Text A text is structured according to a genre such as: Tutorials, Memos, Instant messages, Web Pages, Wikis, etc. New technologies are making these genres more flexible than ever before, and new genres are continually emerging. Conventions shift and change almost daily. Computer-Mediated Texts Computer-mediated versions of texts general are comprised of: Text Visuals linked to text and context Interactivity Context Context is the situ