Thefateofmovietitlesintranslation.doc

The fate of movie titles in translation A comparative analysis of translation strategies in title translation  Table of contents 1. Introduction and problem statement p. 1 2. Theory and method p. 33. The purpose of movie titles p. 5 3.1 Function and effect p. 5 3.2 The movie genres and the expectations to a title of a certain genre p. 54. English as a global cinematic language p. 75. Translation strategies p. 9 5.1 The Three-method-model with macrostrategies by Cordero (1987) p. 9 5.2 Microstrategies by Schjoldager (2008) p. 10  5.3 Elaboration of the Three-method-model p. 116. Analysis of the source texts and target texts p.13 6.1 Frequently used translation strategies p. 13 6.1.2 Patterns in the genre of romance p. 13 6.1.3 Patterns in the genre of comedy p. 16 6.1.4 Patterns in the genre of children’s movies p. 207. The effect of the target texts p. 238. The prominent patterns of each movie genre p. 259. Conclusion p. 2810. Abstract p. 3011. List of references p. 3212. Appendices p. 341. Introduction and problem statement The title of a movie is an essential first impression determining whether or not the receiver decides to view the movie. The goal of a title is to give an impression of the action of the movie while attracting as many viewers as possible. Therefore, it is important that the translation of a movie title, distributed in a foreign country, has the same effect as the original title and corresponds with the action of the movie. This is not the case of every translation though,