TRENDSANDSKILLNEEDSINTHETOURISMSECTOR.ppt

TRENDS AND SKILL NEEDS IN THE TOURISM SECTOR International Workshop 29 - 30 April, 2004 Halle (Saale), Germany Research on tourism trends in Serbia and the transfer into tourism education Jovan Popesku President, CenORT – Centre for Responsible and Sustainable Tourism Development Professor, Faculty of Tourism and Hotel Management Belgrade, Serbia Republic of Serbia ? Population: 9,779,000 (1991) ? Total area: 88,361 km2 ? Capital: Belgrade 1,6 million inhabitants ? Part of Central, SE and CE Europe ? On the crossroads of Europe ? Main activities: Industry and Agriculture, more than 55% of GDP ? Tourism: 2,3% of GDP, 3% of total employees Serbia - Tourism Figures 1980-2003 Serbia - Tourism Development 1989-2000 ■ Decrease of total tourism arrivals 47.9%, domestic 37.8%, foreign 82.4%, ■ Decrease of foreign currency income 93.6% ■ Fall of the share in total investments (from 2.3% to 0.5%), ■ Fall of the share in total foreign currency income from 5.8% to 1.7% ■ Average use of the total accommodation capacities 24.8% Serbia - Tourism Figures 1990 – 116.500 beds, 37.700 in hotels 2000 – 91700 beds, 35000 in hotels In 2003 comparing to 1990 Serbia reached 37,2% of foreign tourism traffic ■ According to the market research (September 2003) only 15% of foreign visitors come to Serbia for leisure SWOT Analysis – Serbia’s Tourism Product Strengths – Diversity of the tourism product – Richness of cultural heritage – Unspoilt natural scenery – Strategic location on the cross-road of Europe and Asia – Hospitality of the people SWOT Analysis – Serbia’s Tourism Product Weaknesses – Lack of attraction development – Highly concentrated accommodation supply – Few professional operators – Lack of general as well as of special tourism infrastructure, especially in the underdeveloped areas SWOT Analysis – Serbia’s Tourism Product Opportunities – Existence of the tourism products already experienced at the international tourism market (Belgrade, Kopaonik