中外零售业连锁超市的比较分析-论文.doc

中外零售业连锁超市的比较分析 摘要:近些年，我国连锁超市得到了很快发展，但是不可否认，我国零售业连锁超市的发展还存在不少问题，与国外零售业连锁超市的发展还存在很大的差距。为此，需要对国外内外零售业连锁超市发展进行比较，并从中发现我国零售业连锁超市存在的问题及与国外的差距，进而在此基础上提出发展建议。本文首先对连锁超市基本理论进行了概述，这是本文进行比较的理论基础。接着文章分析中外零售业连锁超市发展与现状，在此基础上，文章对中外零售业连锁超市的有关情况进行了比较。最后，文章分析了中国零售业连锁超市企业发展存在的问题，并借鉴国外连锁超市发展经验，提出了进一步促进我国零售业连锁超市发展的措施。关键词:零售业 连锁超市 比较 措施 Abstract:In these years, catena supermarket developed very quickly in our country，but we cant deny that there are a few problems in the development of retail trade catena supermarket in our country, and there is very big margin with the development of the foreign retail trade catena supermarket still. For this, we need to carry on a comparison with the development of foreign retail trade catena supermarket and find problem of retail trade catena supermarket in our country from it also and find the margin with retail trade catena supermarket of the abroad. Then on this foundation we put forward development suggestion. At first the text carried on saying all of the basic theories of the catena supermarket and this is theories foundation of this text to carry on comparison. Immediately after, the article analyzes the Chinese and Foreign retail trade catena supermarket development and present condition. On this foundation, the article carried on a comparison about the relevant circumstance of Chinese and Foreign retail trade catena supermarket. Finally, the article analyzed problem of the Chinese retail trade catena supermarket development and draw lessons from the foreign catena supermarket development experience also and put forward further the measure to promote development of retail trade catena supermarket in our country. Key words: comparative measures of retail supermarket chains ? ????????????????? 目?? 录摘 要前言一、连锁超市基本理论概述（一）连锁超市的界定（二）连锁超市的经营形态二、中外零售业连锁超市发展与现状分析（一）我国零售业连锁超市历史与现状（二）西方零售业连锁超市发展及其现状三、中外零售业连锁超市的比较（一）中外连锁超市发展规模比较（二）促销手段比较（三）发展方式比较（四）发展业态比较（五）规范化管理比较（六）连锁超市经营策略的比较分析四、中国零售业连锁超市的发展对策（一）中国零售业连锁超市企业存在的问题（二）进一步促进我国零售业连锁超市发展的措施参考