活动会议的策划与组织 event management.docVIP

活动会议的策划与组织 Event Management 课程目标： 了解成功组织一场活动会议需要考虑的流程和内容 通过对不同类型活动会议案例的学习，逐步掌握策划组织的要点 全面提升活动会议策划和组织的水平 授课时间：7课时 课程大纲： 第一单元 活动会议策划组织的流程 项目筹划——项目策划书 项目实施：经费管理、时间管理、场地管理、项目团队的管理、媒体宣传、后勤物流支持 项目评估：评估途径、撰写评估报告 第二单元 活动会议策划组织指南（每种类型活动均结合实际案例给出具体模板和针对性的细节要旨。） 公司年会-某《财富》500强企业中国公司年会 新品上市会-雀巢新品上市推广会（即经销商订货会） 新闻发布会-某全球知名FMCG公司新闻发布会 开幕典礼-某外资银行上海办事处开业典礼 招待酒会-XX公司鸡尾酒会 研讨会-外滩源保护与开发国际研讨会 展览会-奥林巴斯大型全国十三城巡展活动 Learning Objectives Understand the necessary process and content for organizations to hold a successful meeting or event Master key points of a successful meeting or event through different case studies on event management Improve capability to manage and run events Program Length: 7 hours Modules at a Glance Module 1 Process of Event Management Project design – proposal Project implementation – expense management, time management, venue management, project team management, media and promotion, logistic support Project evaluation – evaluation process, evaluation report Module 2 Guide for Event Management (Each type of event will have a case analysis to identify the correct model and details guide) Annual conference – a Fortune 500 company’s annual conference New product launch – Nestle new product launch (for a distributor’s order purchase conference) Press conference – a global well-known FMCG company’s press conference Opening ceremony – an international bank’s Shanghai branch’s opening ceremony Cocktail party – a company’s cocktail party Research seminar – The Bund Protection and Development International Forum Exhibition – Olympus 13-cities road show exhibition 学员感言 Participant Feedback 讲师分享的多个活动策划方案很好，希望能有更多的时间去模拟练习这些策划和组织的方法。 ----------------------------精品word文档 值得下载 值得拥有---------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------------------------