卖场商品引进和淘汰.doc

摘 要 商品的生命力是决定卖场和供应商经营状况及利润的核心指标，鲜活的商品如同流动的血液维持生意的正常运行。买卖双方正是依靠商品的吞吐交易来实现其销量与利润的积累。有了商品是不是说就一定可以有销售、有利润呢？不，只有具有活力的商品才能最大化的实现销售与利润目标，有活力的商品即意味着商品本身是必威体育精装版的、最能满足顾客需要的、最有消费价值的，也就是消费者最乐意购买的。一般来讲，以单个商品的消费频次来判断商品是否有活力，商品的购买频次有称为“商品回转率”，在单位时间内回转率越高的商品，其活力也就越强。回转率越低活力越低，也就意味着该商品不为消费者所需要，要被淘汰了。 关键词 KA卖场 商品回转率 采购操守 强企强势 单一展示加压 Summary The vitality of the goods is key indexes of determining the sales field , suppliers management state and profit, the lifelike goods maintain the normal running of the business like the blood flowing. Buy and sell pair up right and foursquare to rely on to handle up trade is it realize sales volume and accumulation of profit their to come goods. Are there goods that say that can sell , have profits certainly? No, there are only goods with vigor the realization that is maximized is sold with the goal of the profit, vigorous goods mean goods itself latest can meet customers needs mosting having consumption value most, consumers are most willing to buy that that is to say. Generally speaking , judge with the frequency of consumption of the individual goods whether the goods are vigorous, the frequency of purchase of the goods is called the turning of the goods round rate , turning round rate within unit time the higher goods, the stronger its vigor is. The lower the turning round rate is, the lower the vigor is, mean too this goods are not needed by consumer, be eliminated. Keyword Sales field of KA Turning of the goods round rate Purchase the personal integrity Strong enterprises advantage The single show pressurizes 目录 摘要 关键词………………………………………………………………1 1、商品引进与淘汰………………………………………………………3 2、引进与汰换五项依据……………………………………………………4 2．1 顾客需求…………………………………………………………4 2．2 商品组织表………………………………………………………4 2．3 价格带……………………………………………………………4 2．4 市场调查资料和谈判记录………………………………………5 2．5 陈列面积…………………………………………………………5 3、把握四要点………………………………………………………………5 3．1 合理定价…………………………………………………………5 3．2 合理陈列品………………………………………………………5 3．3 合理的促销方式………………………………………