学生实习超市客户满意度调查分析(参考).doc

编号 淮安信息职业技术学院 毕业论文 题 目 学生实习超市客户满意度调查分析 学生姓名 XXXXX 学 号 XXXXX 系 部 XXXX 专 业 XXXXX 班 级 XXXX 指导教师 XXXXX 顾问教师 二〇一三年六月摘 要 本文将针对淮信院学生实习超市进行客户满意度的调查研究，希望发现其不足之处加以改善，使学生实习超市立足于学校，成为学生在校购物的第一选择。通过对其观察决定采用问卷调查，走访宿舍，贴吧访问的直接途径来获取一手资料。通过问卷调查，走访问题相结合找出实习超市的问题所在，加以更正，提高客户的满意度。坚持以学生为本的原则，留住客户，服务客户。也是更好增加超市的营业额的关键。 首先了解一下客户满意度对超市的影响，国内的满意度调查是在最近几年才迅速发展起来的，但已经引起越来越多企业的重视。企业存在的问题以及与竞争对手之间的差异，从而有针对性地改进服务工作，显得尤为重要。掌握满意度现状，帮助客户把有限的资源集中到客户最看重的方面，从而达到建立和提升顾客忠诚并保留顾客。 显然在社会发展的今天企业应重视起来这个问题只有这样才是企业未来更好发展的必经之路。 关键词：客户满意度 问卷调查 超市 Abstract This article will focus on approval letter a student internship supermarket customer satisfaction investigation study, wanted to find out its deficiencies to improve, causes the student to practice the supermarket based on school, students become the first choice of shopping. Decided to adopt questionnaire based on the observation, visiting dormitories, post bar access to the direct way to get firsthand material. Combined by questionnaire survey, visit a problem to find a internship supermarket of the problem, correcting, improve customer satisfaction. Adhere to the principle of take the student as this, and retain customers, service customers. Was the key to better increase the turnover of the supermarket. First of all know about the customer satisfaction to the supermarket, the influence of the satisfaction degree of the domestic research is developed rapidly in recent years, but has attracted more and more enterprises attention. Especially in finance, telecommunications, due to the large customers, implement one-on-one services is almost impossible, so through the satisfaction surveys to understand the needs of the customers, enterprises existing problems and the differences between competitors and thus targeted to improve the service work, is particularly important. Grasp satisfaction situation, help customers put the limited resources to focus on customer value most aspects,