商业银行绩效评价系统的商量(国外英文资料).doc

商业银行绩效评价体系的探讨(国外英文资料) The discussion of the performance evaluation system of commercial Banks [keywords] systems, discussions, evaluations, performance, Banks, businesses, The benefit of creditors is a key factor in the performance of commercial Banks. From the perspective of financing, based on the need of its scale and cope with competition, commercial Banks internal accumulation of often cannot meet the needs of internal and external investment, and from the outside to raise long-term capital to become an objective request inevitably. In addition, because the time of capital supply and demand are not synchronized, commercial Banks will be short-term funding difficulties, need to rely on short-term borrowing to fill the capital requirements need to be satisfied right away, but short-term borrowing costs are higher, this is about to rely on Banks to establish the credibility of long-term and stable relationship with creditors. For is in the development of commercial Banks, needs huge capital investment, it is particularly important to raise capital, dealing with creditor status of high value, consciously safeguard the rights and interests of creditors. Customer satisfaction is the fundamental guarantee of the performance of commercial Banks. For the special financial services institution of commercial Banks, customers are direct implementers of commercial bank performance. In order to satisfy customers, commercial Banks must strive to design and develop products that are more satisfying to customers and provide better services. In the short term, this will increase the financial cost of Banks. But in the long run, when customers recognize new products and services, they buy products and services that bring direct performance to commercial Banks. In addition, in accordance with customer requirements of new products and quality service will win the satisfaction of customers, old customers will recommend products and services to new customers of commercial Banks, red