报纸立异的五种计谋(国外英文资料).doc

报纸创新的五种策略(国外英文资料) With the increasing competition of the market, traditional newspapers are facing problems such as loss of readers, unordered competition and serious trust crisis. Network media, mobile media in the form of a variety of media such as a means to the spread of information and communication ways bring revolutionary change at the same time, also bring huge impact to the traditional media newspaper. Newspapers must be the pitfalls of homogenized competition to the uniqueness of newspapers to meet the challenge of the trade and new media, so the paper must have special resources or ability, to establish a unique and valuable market position, which requires the comprehensive innovation, enhancing core competitiveness newspaper, in particular have five strategies. Newspaper content innovation The in-depth development of the news The content innovation of the newspaper begins with the in-depth development of news coverage. Facts have proven that the audience identity in an objective and fair, and present the facts of news in a timely manner and to reveal the meaning of events, public opinion guide effect on social life, meet the needs of the newspaper news the party spirit. Today, the newspapers reported the same event increase audience choice, let the newspaper industry more competitive, but if the newspaper can conform to the social development need, conform to the perspective of audience tastes and dig deeper meaning, formation of the same event scoop, you can still gain a foothold in the fierce market competition. Depth development in homogeneity of today news, news information, the root of news events, reported to thick, readable, have higher awareness of news, newspaper content innovation means. Local content and local services The content of the newspaper is innovative and should start from the mainland. Local newspapers should have a background in local politics, history, geography, culture, economy, culture and so on. The proximity principle of jou