读写译5 unit3课后习题解答.doc

Unit 3 Keys to exercises SECTION A EX: II, P. 63 Sales promotion, advertising, personal selling and publicity. Business people use techniques of sales promotion mainly in two ways: they often use a combination of these techniques; they use these techniques as supplementary to the other three promotional activities. Sales promotion is to stimulate demand. They are applicable to both consumers and businesses. Also, they can be used with industry selling as well as consumer products. Because it brings promotion to the point of purchase, which has been found more effective than media advertising. For example, a US study shows that a majority of purchases in supermarkets are generated by in-store decisions. It helps consumers become acquainted with a new product and it also helps provide extra competitive advantage to existing products. The effectiveness of sales-promotion techniques may be reduced or even nullified if they encounter psychological barriers on the part of shop owners and/ or consumers. Sales-promotion techniques that are not consistent with the local preference will also be ineffective. From the last two paragraphs we may learn that, to make the techniques of sales promotion effective, one must take into account the psychological barriers on the part of both shop owners and consumers. At the same time, the techniques must be consistent with the local preferences. Positive The author wrote this passage in order to discuss various aspects of sales-promotion techniques, recommend them and advise using them carefully. EX: III, P. 63 Acquainted/ magnified/ quota/ slump/ accommodating/ collided/ repay/ amended/ whereby/ launch/ filmed/ expenditure EX: IV, P. 64 As such/ fall under/ enlightened about/ applicable to/ in conjunction with/ become acquainted with/ is supplementary to / bring in/ in search of/ given away/ in nature/ put up EX: V, P. 65 Education/ capacity/ knowledge/ discussion/ population/ awareness/ empire/ operations EX: VI, P. 65 As such, the