o2o电子商务发展模式分析.docxVIP

信息工程学院物流学院学年论文题目：关于O2O当前形势与未来趋势分析学 院：物流学院年级专业：电子商务//班学生姓名：学 号:指导老师完成日期目录1、名词解释:- 3 -1.1B2B- 3 -1.2B2C- 3 -1.3C2C- 3 -1.4B2M- 3 -1.5M2C- 3 -1.6O2O- 4 -2、O2O模式详解：- 4 -2.1O2O模式的特点：- 4 -2.2O2O实例表现- 5 -3、O2O的当前形势：- 6 -3.1O2O的发展- 6 -3.2O2O问题探究- 8 -3.3基于O2O模式的团购网站介绍- 9 -3.4O2O发展优势：- 9 -5美团、饿了么的外卖模式分析：- 9 -4O2O模式的未来：- 13 -4.1O2O模式的发展趋势- 13 -4.2O2O模式未来发展方向- 14 -参考文献- 15 -摘要本论文主要是认识和分析电子商务模式及O2O的发展形势。电子商务在当今已成为我们生活中重要的部分。随着电子商务的进步与发展，涌现了许多成熟的模式，如B2C（当当、凡客、京东商城、一号店、天猫商城）B2B（阿里巴巴、敦煌网）C2C（淘宝）模式。同时也有正在积极发展的一些新模．B2M　（Business to Marketing）、M2C（Manager to Consumer）、O2O（Online To Offline）. O2O即Online To Offline，简单的说就是线上付款、线下消费。就是将线下商务的机会与互联网结合在了一起，让互联网成为线下交易的前台。这样线下服务就可以用线上来揽客，消费者可以用线上来筛选服务，还有成交可以在线结算，很快达到规模。移动电子商务作为一种新型的电子商务方式，利用了移动无线网络的诸多优点，相对于传统的“有线”电子商务有着明显的优势，是对传统电子商务的有益补充。尽管目前移动电子商务的开展还存在很多问题，但随着它的发展和飞快的普及，很可能成为未来电子商务的主战场。总的来说O2O模式会是网上购物的一种全新模式，再结合网上支付与移动端支付的便利，重新塑造了购物的观念，真正的实现足不出户就能购物。关键词：电子商务、O2O、移动电子商务、美团网AbstractThis thesis mainly is to recognize and analyze electronic commerce mode and the development situation of O2O. In todays electronic commerce has become an important part of our life. With the progress and development of electronic commerce, the emergence of many mature mode, such as B2C (dangdang, every guest, jingdong mall, shop no. 1, day cat mall) B2B (alibaba, dunhuang nets) C2C (taobao) model. Also are under active development. Some of the new mould B2M (Business to Marketing), M2C (Manager to Consumer), O2O (Online to Offline). O2O namely Online to Offline, simple said is Online and Offline payment consumption. Will be offline business opportunities and Internet together, make the Internet a offline trading desk. This offline service can come up with lines, assures the consumer can wire up screening services, and clinch a deal could be online settlement, achieve scale soon. Mobile electronic commerce as a new mode of electronic commerce, using many of the advantages of mobile wireless networks, relative to the traditional wired e-commerce has obvious adv