从度假庄园到庄园度假(终).pptx

2016.11; 度假庄园和庄园度假，顾名思义，前者是一种载体，一种物化的概念，是财富的象征，展示了富豪的自豪感；而后者则强调一种生活方式，是生活品位的象征，更能代表贵族的一种气质。 目前，国内度假庄园发展迅速，正在成为众多富豪投资置业的方式，他们或建别墅，或建庄园，或建私人马场，向着与都市生活截然不同的庄园度假生活方式过渡，满足了很多富裕人群对私家领地庄园的向往。;ONE;庄园度假 manor holiday;庄园度假的“1+X”产品构架;　　何为“1+X”产品构建？“1”即度假庄园本身，是开展庄园度假生活的大本营；“X”即围绕度假庄园的多种配套及服务。;度假庄园本身;(一)度假庄园本身 我们选址的基本条件是环境优美、独具风情， 是容积率低，私密性强，注重文化包装，体现 一定的审美和品位，让消费者感受到浓厚的庄 园文化、建筑文化、园林文化、雕塑文化、绘 画文化和戏剧文化等，感受庄园不一样的品位 和艺术。 Our location is the basic condition of the environment is exquisite, unique flavor, Volumetric rate is low, privacy, pay attention to cultural packaging, reflect A certain aesthetic and taste, let the consumer feel strong Garden culture, architecture culture, garden culture, sculpture, painting Culture and drama culture, different grade feeling estate And art. 　　;(二)农庄 The farm 　　 睿洋庄园度假的农庄作为农业生产深加工与观光休闲体验旅游为一体的规模集约化农业场所。其中，农业仍是我们休闲农庄中的主导产业，旅游业则以园区内的特色旅游资源为依托分期投资，打造独具特色的旅游项目。农旅结合，不断争取扩大建设用地面积，以旅游带动土地升值带动周边发展。 ruiyandujia Estate vacation farms as deep processing of agricultural production and leisure tourism Experience tourism as one of the scale of intensive agriculture. Among them, the agriculture is still Leading industries, and in our leisure farm tourism in the area of characteristic Based on tour resource investment in stages, to create unique tourism projects. Farmers brigade Combination, and constantly strive for expansion of construction land area, drive land appreciation by tourism Driving the development of surrounding. 　　;(三)牧场 The ranch 　　 主要存在马场、牛仔俱乐部、牧羊部落等受欢迎的形式，提供体验骑马、马术表演西部牛仔、牧场教育等多种活动，小型的牧多设置简单的参与项目，中型的牧场会设置参观牧场和奶业加工厂的活动，较大型的天 然牧场除进行观光、体验骑乘、观摩比赛外增设篝火晚会、住宿、营地等，更大程度得满足消费者。 Mainly exist the racecourse, cowboy club, sheep tribe, and other forms of popular, provides experience on horseback, riding performance Cowboy, pasture education and other activities, small animal husbandry The participation of more simple to set up project, medium-sized farm will be set Visit the pasture and the activities of the dairyprocessing plants, larger days Be