“中国好声音”热播中.doc

“中国好声音”热播中The Voice of China China is the latest country to produce its own version of TV singing competition, The Voice. Weekly broadcasts of the Voice of China began in July and it now leads audience ratings for its time slot. And that’s pushing its commercial value. Herbal tea brand Jia Duobao spent 60 million yuan to become the official sponsor, and the advertisement prices have more than doubled to 360,000 yuan for 15 seconds.The Voice of China, adapted from the original Dutch music show, topped nationwide ratings rankings when it was first shown on Zhejiang Satellite TV, attracting 2.77 percent of the country’s TV audience.Every turn-round of the judges in the blind audition brings a highlight.Na Ying, Coach, The Voice of China, said, “What most impressed me is its honesty. That’s why audiences love the show and trust it.”Judging the voice, and not the appearance makes the show stand out from the numerous other reality shows in China.And another selling point is that judges in the show are also mentors of the singers they choose. Or, one could say, the singers who choose them, because if two or more judges want the same singer, the singer has the final choice.The mentor’s position makes them more involved.Na Ying also said, We want to encourage them. Because most of the team has to work hard for living, they didn’t give up and tried their best to seize every opportunity to realize their music dream. Whether we turn around for them or not, we want them to stick to their dream and do what they really like to do.So even though some auditioners have to leave the stage, they don’t leave with nothing. Gradually-built confidence and a determined faith in music are the show’s most precious legacy for them.Jike Junyi, The Voice of China, said, “We surrounded him, and he sat in the middle and taught us many things about music. It felt really incredible when he shared his ideas with us.”Liu Huan, Coach, The Voice of China, s