收银口品类管理方案2.ppt

收银口货架正面的陈列空间用于陈列促销商品，陈列季节性商品、海报商品等，保持陈列的灵活性 收银口货架侧面的陈列空间用于陈列口香糖、薄荷糖、奶糖、巧克力和薯片，选择高知名度品牌中的畅销产品，根据业绩表现定期更新产品 收银口管理方案－－统一的收银口陈列图规划 同一品类的商品集中块状陈列 突出核心商品组合和最畅销的品牌 按产品业绩分配陈列空间，确保库存合理，提高销售降低缺货率，同时减少补货成本 收银口陈列架为“T”字型 单面架正面总宽50cm，高130cm，深40cm 每个T型架可由几个单面架 自由组合而成 收银口管理方案－－后台毛利分析 * * 正面 促销商品 口香糖 奶糖 巧克力 左侧面 右侧面 薄荷糖 薯片 收银口管理方案－－合理分配货架空间 口香糖 奶糖 巧克力 薄荷糖 薯片 收银口管理方案——统一的收银口货架 两个组合的正面 T型组合侧面 收银口管理方案——统一的收银口货架 * * Sheet3 Sheet2 Sheet1 Wrigley Region No# of each region Y2004 Revenue (Excl.VAT) Business Proportion Stores opened in Y2004 Projected New stores in 2005 YTD Sales (1-9) SH east south west north northeast Total 7.00 4674880.52 6357837.51 9.00 12.00 1.02 .13 1.00 2.00 9.00 4925318.76 6698433.51 9.00 12.00 1.02 .13 2.00 3.00 10.00 3409745.19 4637253.46 9.00 12.00 1.02 .09 1.00 3.00 9.00 5666400.54 7706304.73 9.00 12.00 1.02 .15 2.00 2.00 11.000251 9.00 12.00 1.02 .37 2.00 3.00 8.00 4837736.97 6579322.28 9.00 12.00 1.02 .13 5.00 2.00 54.000000 1.00 13.00 15.00 2004 YTD expense actually 2004 contract comment offtake store status cashier style cashier implement8.5 2004 DM prom schedule store sales ranking by offtake comp store sales brand of all comp YTD Multipack shipment 2004 YTD sales 2004 sales target Chart1 Grand Total Multipack OTC Total Feb % Year M/O Jan Feb Mar Mar OTC including single pack sold at cashier Apr May Jun Jul Aug Sep Oct Nov Dec Total Growth % 04 Objective 1, Sales of OTC decreasing reasonable due to the alignment of both Carrefour HQ and Wrigley to driving the multipack in retail and increase the GP of Carrefour stores. RMB excl.VAT April Multipack OTC TTL Total 2004 Carrefour National DM Production Schedule Wrigley attend No. Theme Period Size/ page Confirmed to CR4 start color separation present color proof film Delivery Wrigley Final Confirm Date Coverage CR4 Region Item code Item Chinese name Item English name Capacity Pro Pur.Price (Excl.VAT) Discount/Bonus Promotion Pur.Price (Excl.VAT) Pro. Detail