试论现代企业秘书的公关工作.docx

试论现代企业秘书的公关工作论文生许愿摘 要：随着现代企业制度的普遍确立，企业秘书固有的工作职责也相应的发生了变化，其中秘书的公关工作正成为企业秘书工作的重要内容之一。企业秘书开展公关工作不仅是由于秘书具备开展公关工作的沟通协调、组织应变、宣传策划等方面的能力，更是因为其对企业形象塑造、内部团结和增强效益发挥着重要的作用。秘书的公关工作主要在于协调各方的关系。要处理好企业与内部员工的关系，以增强企业内部的向心力；要处理与消费者的关系，进一步建立和维护企业稳定的消费群体；还要处理企业与同行、企业与政府、企业与媒体的关系，为企业发展营造良好的外部环境。企业公关工作的特殊性决定了它有服务性和塑形性统一、真实性和真诚性统一、必威体育官网网址性和群众性统一的特点，这也要求企业秘书在开展公关工作时要掌握相关的方法，应该转变自身工作方式，积极主动地强化市场调研，搜集外部信息，增强决策和行动的可靠性；要把握公关时机，面对不同的情况，不同的场合要随机应变；还应发挥创新才能，突破思维定式，创造性地解决问题。企业秘书要增强自身的公关能力，要学习党和国家方针政策、公关专业知识及公关其他知识。在日常工作中，强化公关意识；对外交往中，积累公关经验；在活动策划中提高公关效果，参加一些系统培训、短期培训或聘请专家和学者的指导。关键词：现代企业；秘书；公关工作Secretary?of the?modern?enterprises?public relations?workAbstract:With the widespread establishment of modern enterprise system, inherent duties of the Corporate Secretary also changed, including Secretary of public relations work is becoming an important part of the work of the Secretariat. Enterprises carrying out public relations work is due not only to the Secretary to carry out public relations work of the Secretariat of communication, coordination, organization and strain, promotional planning, such as the ability, but also because of its corporate image-building, internal unity and enhance benefits play an important role. Public relations work of the Secretariat is to coordinate the relationship between the parties. To deal with the relationship between enterprises and employees in order to enhance internal cohesion; to handle relationships with consumers, to further develop and maintain the stability of the enterprise consumer groups also processing enterprises with their peers, companies and the Government, corporate and media relations, and create a favorable external environment for enterprise development. Enterprise PR work of particularity decided has it has service and plastic shaped sex unified, and authenticity and sincere sex unified, and confidentiality and mass unified of features, this also requirements Enterprise Secretary in carried out PR work to master related of method, should change it