供给侧改革视角下我国体育产业发展的新空间及动力培育.pdf

DOI ：10.14036/j. cnki. cnll-4513. 2017. 01. 003 首都佈育学院学报 第29卷第1期/2017年 1 月 8〜 12 Journal of Capital University o f Physical Education and Sports Vol. 29 No.l / January 2017 供给侧改革视角下我国体育产业发展的新空间及动力培育 Development of Sports IndustryJ s New Spaces and Power to Foster in China under the View of Supply-front Reform 刘 亮 ，付志华，黎桂华 LIU Liang,FU Zhihua,LI Guihua 摘要:从供给侧改革的视角，提出我国体育产业实现转型升级的新问题。结合十八届五中全会“创造 新供给”的要求，从“四个全面”的战略布局、“经济新常态”的发展趋势、“新型城镇化”战略及“互联网+ ” 战略等4 个层面，阐述我国体育产业所面临的制度创新、结构调整、跨界融合、需求扩容的发展新空间， 进而根据供给侧改革的新要求，提出体育产业发展动力培育的策略：1)积极培育体育市场，唤醒“沉睡” 的资源；2)推进体育体制改革，撬动社会资本的力量;3)引导公众体育消费观念，促进产业转型升级;4) 打造人才培养高地，引领行业竞争的制高点。 关键词：供给侧改革;体育产业;新空间；动力培育；互联网+ ;体育消費 中图分类号： G 8 0 - 0 5 2 文 章编号:1009-783X (2017)01-0008-05文献标志码： A Abstract :From the perspective of the supply-front reform， this paper put forward the new problems which arise in the the transformation and upgrading of sports industry in China . Combining the demand of Cre ­ ating a New S upply which put forward on the Fifth Plenary Session of the 18th Central Committee of the Communist Party of China,from the four aspects which included the strategic layout of Four Compre ­ hensive , the development trend of rtthe New Normal Economyw, the strategies of wthe New Urbaniza - tion” and “Internet + ’’， this paper elaborated the problems that China sports industry faces， including the system innovation , structural adjustment ,cross-border fusion and the development of new space on sports industrys expansion and demand According to the demand of the Supply-front Reform , the author put forward the strategy of the sports industry development power to foster : 1) Foster the sports market p