《林木美校》品牌视觉形象的设计与制作.doc

大连理工大学 毕业设计（论文） 系 所： 数字艺术系 专 业 艺术设计（视觉传达设计方向） 学生姓名 学生学号： 指导教师 导师职称： 副教授 完成日期： 2016年4月15日 大连理工大学 《林木美校》品牌视觉形象的设计与制作 摘 要关键词： Brand Visual Image Design and Production for Linmu Abstract Chinese art education industry with the fine arts workers soared, rapid development in a short period of time. After art school at this time also is like a dream. There is no denying that, however, the current fine arts education industry. And due to different teachers by the level of education, the scale of the school the prestige and so on difference, makes the fine arts education industry is affected by word of mouth. Linmu as a long-established education school of fine arts, the momentum is strong it if you want to in the present education of fine arts school of dalian for benign development, which will have to create a brand. Good visual image design can effectively solidarity, maximize the enterprise value, is the only way for the development of modern enterprise. In such an environment, Linmu wants to do big, in addition to soft power in school and improve teachers professional level and personal qualities. Want to change the negative impact of the industry in the public mind, win the trust of the public, you need high quality of visual image design, VI design. Linmu founded 11 years and has three branch in dalian area. With the development of forest Linmu grow and market competition is intense, the enterprise VI design is imperative. In fully understand the industry background, enterprise culture and values, on the basis of combining with design, brand marketing, the color psychology, environmental psychology, At the same time, in VI application system, the part will be based on the enterprise VI design combined with the companys daily work need, will be