中英商标词发音比拟.doc

Comparison of the Pronunciation of Chinese and English Trademarks 中英商标词发音比较 商英1041班 李星辰 100200404653 Introduction Trademarks, as a special symbol of brands and goods, plays an important role in the leaving of impression and the spread of goods. In the international business, Chinese and English trademarks should be translated each other in order to impress the native people of the imported brands and goods. Interestingly, they are not usually translated directly. From a pronunciation aspect, the Chinese and English of some brands are almost the same, but some may be far different. The following to be stated will be the comparison of the pronunciation of some trademarks both in Chinese and English. In this way, we can see some unique translations and may have some help with our translation studies. The whole paper is composed of three parts. Chapter one is an introduction of some common ways of the trademark translation work. Chapter two will show some examples and compare the pronunciation in Chinese and English. Chapter three is a conclusion. Chapter 1. Some common ways of the trademark translation The translation of trademarks is completely different from translation in politics, science or sports fields. Under the circumstance of a different culture, being easy to be acquainted and accepted is the most important thing. To be perfect, the translation should have a similar pronunciation. 1.1 Transliteration Transliteration is a way of translation in accordance to the original pronunciation of the trademark. It is an easy job to do and is widely used by translators. For example, Vans sneakers is translated as 万斯. More commonly, Adidas and its Chinese 阿迪达斯 has got a completely same pronunciation. 1.2 Free Translation Free translation is another way of translation on the basis of the meaning of the trademark words. This kind show the real meaning though in a different culture. For example, Microsoft for 微软 and Nestle for 雀巢。 1.3 Translators Creativity This kind of