商务信函5.doc

贸易函电是贸易实务中最为重要的环节之一，POCIB对函电的要求也较高，并且在评分中非常重要，会有老师定期人工批改大家的函电，请大家注意以下几点： 1、选择正确的“业务种类”，明示标题。2、选择合适的贸易函电格式书写函电，如齐头式、缩进式、混合式等。 3、全部使用英文撰写，要求语言简洁、流畅，无语法和拼写错误。切忌在函电中使用中文。 4、尽量使用自己组织的语言书写函电，不允许直接使用百科中范例中的语句。 5、磋商内容清晰完整，包含必要的磋商要素如：品名、规格或质量要求、数量、包装、价格、付款方式、运输方式、装运时间、装运港、目的港、保险条款等。（具体可参考发盘。） 6、磋商过程中有多次议价过程或英文函电写作文采较好都能够得到相应加分。 一、建立贸易关系（ Set new business relationship ） 建立贸易关系,可以通过多种途径,比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函,要写得诚恳、热情、礼貌、得体,并将写信人的意图清楚地叙述完整,给对方留下深刻地印象,使其愿意与你交往。  范例一:20 July 2011PIVOT TRADING COMPANY M.605,HEWLETT CENTRE,54 HOI YUEN RD.KWUN TONG,KLN Dear Sir: We understand from your information posted on www.P that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our website ,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Yours faithfullyAaronPNG LAND HOLDING 7TH FLOOR,FLAT C,HIGHLAND MANSION,CAUSEWAY BAY 范例二: 15 May 2011SHAWSPENCER INTERNATIONAL PLCVALE HOUSE, 34-38 VALE ROAD,BUSHEY HERTFORDSHIRE Dear Sir: Inquiries regarding our new product, the FANCY SOAP, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market that it is the best FANCY SOAP. Enclosed is our brochure. Looking forward to receiving your enquires soon. Yours faithfully BartHANS TONY COMPANY LTD. FLAT D,12TH FLOOR,YEUNG YIU CHUNG (NO.8) IND.BLDG.,NO.20 WANG HOI ROAD,KOWLOON BAY,KOWLOON 范例三: 25 June 2011Nippon Life Room 201, No. 34, Lane 125, X