商务英语课件 外贸英语函电Unit1.pdf

English Business Correspondence 武汉科技大学城市学院经管学部 马茹菲 2012 Brief procedure of international trade Establishing trade relations Making enquiry Making an offer Concluding a transaction Negotiating payment 4Exporter Making shipment 4Importer Insurance Lodging a claim （提出索赔） Settlement （结算） 2 Business letter-writing essential quality “10Cs” 4Consideration* 4Correctness* 4Courtesy* 4Completeness* 4Clarity* 4Clearness 4Conciseness* 4Conscientiousness 4Concreteness* 4Concinnity 3 1、Consideration Emphasize the “you” attitude rather than “I” or “we”. 4 Dear Mr. Hua: We are in receipt of and would like to thank you for your letter and catalogue of June 14, 2011. After close examination we have come to the conclusion that your products are of no interest to us but we wish you every success in your future endeavors. Sincerely, 哪一封信更 好？ Dear Mr. Hua: Thank you for your letter and catalogue sent on July 14, 2011. We appreciate your interest in our company though your products fall out of our line for the time being. We wish you every success in your future endeavors. Sincerely,