生态消费_21世纪人类消费行为发展的新定位.pdfVIP

生态消费:21世纪 人类消费行为发展的新定位 许进杰 （西南财经大学 工商管理学院，成都 610074; 玉林师范学院 政法系，广西 玉林 537000） 摘要:现代社会过度追求消费的行为通过消费和生产的互动作用，引领高投入、低产出、高污染的经济运行模式的发展，导致了 全球性资源短缺和生态危机。与绿色消费、可持续消费等消费模式相比较，按照以人为本的消费观，建立在人、自然和社会和 谐统一基础上的生态消费发展模式有更多的科学性和合理性。深入理解生态消费的内涵与界定，不断调整制度安排，有利于促 进生态消费模式的构建。 关键词:生态消费;绿色消费;可持续消费;消费行为 Ecological Consumption: A New Position about the Humans Consumer Behavior Development in the 21st Century XU Jin-jie (Southwest University of Finance and Economics, Chengdu 610074, China; Yulin Normal University, Yulin Guangxi 537000, China) Abstract: Through the interaction of consumption and production, excessive consumption acts in modern society is playing a role in helping high input, low output, high-pollution development patterns of economic operations, which leads to global shortage of resources and ecological crisis today. Compared with green consumption and sustainable consumption patterns etc., ecological consumption has more consumer science and rationality, which built on the basis of harmony and unity of people, nature and society. Deeply understanding the meaning and defi nition of ecological consumption and adjust its institutional arrangements continuously, we can promote construction of ecological consumption patterns. Key words: ecological consumption; green consumption; sustainable consumption; consumer behavior 一部人类消费史就是一部人类 为优化人与自然的关系，实现可持续 重大变革。现代意义上的生态消费是基 不断追求和实现自身利益的历史。工 发展的目标，重构建立在人、自然和 于人类社会在发展过程中造成的资源浪 业文明以来，人类在尽情享受历史进 社会和谐统一基础上，适合人类自身 费、环境污染、生态平衡严重失调等问 步所带来的种种物质财富、满足日益 发展需要的消费模式，如绿色消费、 题的出现而提出的一种全新的生活理念 增长的消费需求的同时，也付出了沉 可持续消费、合理消费以及生态消费