3D泰坦尼克号营销之道.pptVIP

The Marketing Strategies of the TITANIC in China The Cast Jack Dawson—— 莱昂纳多?迪卡普里奥Leonardo DiCaprio （男主）Rose DeWitt Bukater ——凯特·温丝莱特Kate Winslet （女主）CaledonCal Hockley ——比利?赞恩Billy Zane （Rose的未婚夫） “Big?Ship”?Returns In?April?10,?2012,?after?100?years?sinking?of?the?Titanic,?3D?version?of?Titanic“ which?Cameron?personally?produced??will?once?again?sweep?the?Chinese?mainland。Titanic?story?sounds?too?much?like?the?ancient?myth.?The?most?important?thing?is,?even?if?its?story?already?is?well-known?to?every?family,?people?can?recite?all?the?details??and?every?turning?of?it,?still?again,?and?finally?a?second?rescue?can?be?expected?and?to?be?suffocating?madness。15?years?absolutely?can?test?your?elder?friendship,?friends?to?trust,?loyalty?and??love.?But?for?a?film?as?a?new,?how?many?people?can?withstand?15?years。And?3D?Titanic?does,?Chinese?box?office?in?the?first?week?of?460million?broken?it?!?A?ten-year-old?return?was?taken?out?to?stir，Why?can?the?movie?quickly?sweep?the?domestic?box?office? 2012年4月10日，泰坦尼克号沉没100年后，卡梅隆亲自操刀制作的3D版《泰坦尼克号》将再次席卷中国大陆。《泰坦尼克号》的故事听起来太像古老的神话。最重要的是，即便它的故事早已家喻户晓，人们能够背诵它的所有细节和每一处转折，依然百听不厌，并为可以预料的最后一秒营救而窒息疯狂。15年，绝对可以考验你对长辈的情谊，对周围朋友的信任，对爱人的忠诚，但是对于一部电影，有多少人经得住15年如一新。而《3D泰坦尼克号》做到了，首周中国票房破4.6亿说明了一切!一部十几年前的旧作被拿出来翻炒一下，为什么就就能迅速横扫国内票房？ 营销策略 Many?cinephilies?are?considering?what??titanic?will?be??transformed??into?by?the?special?effect?。from?the?perspective?of?3D?character，the?big?moving?scenes?are?always?putting?audiences?into?excitement which?means?so?many?scenes?will?leave?new?impressions?upon?audiences，including?that?jack?shouted?Im?the?King?of?the?world。In?addition，the?classic?shooting?between?Jack?and?Rose.----gimmick！ 3D?is?an?advanced?modeling?,?image??processing,?and?measurement?software?for?MRL,CT?microscopy, scientific?and?industrial?3D?imaging?applications.?3D?is?specializing?in?actions,?movements, giving?audience?really?shaking?feelings.? 对于影迷来说，关心的是3D会让影片变得多么不同。就3D电影的普遍特性来看，表现大场面的快速前移镜头往往能带来极强的眩晕感，《龙门飞甲》和《雨果》都是这么玩的，这意味着《泰坦尼克号》中众多表现大