爱丽 丝梦游仙境活动策划方案本科论文 .doc

正荣集团(苏州公司)幸福城邦项目“爱丽丝梦游仙境” 活动策划方案 【摘要】 随着苏州经济的高速发展和生活水平的逐步提高，人们对生存环境和住房条件越来越重视，这也吸引了众多开发商进驻房地产行业，正荣集团就是其中的一家。本课题为“爱丽丝梦游仙境”活动策划方案。首先是活动前期的各种准备工作和接待方案，然后是活动中期的活动内容和执行过程，之后是活动的结束和人员的离场，最后是活动的意义和总结。 【关键词】：地产行业，爱丽丝梦游仙境，活动，策划。 ABSTRACT With the boom of Suzhou economy and the improvement of living standard, people pay more and more attention to the living environment and housing conditions, which also attracted many developers in the real estate industry, Zhengrong Company is one of the group. This project is the Alice in Wonderland activity plan. The first is a variety of preparatory work and reception scheme, then is the mid-term activity content and implementation process, after is the departure and personnel activities, finally is active significance and summary. 【KEY WORDS】:real estate industry, Alice in wonderland, activity, plan. 目 录 一、正荣地产集团简介 1 二、活动简介 2 （一）活动主题 2 （二）活动目的 2 （三）活动时间 2 （四）活动地点 2 （五）活动规模