娃哈哈wahaha product mix.ppt

Product Mix;The Purpose of Product Mix To increase market share and increase the turnover for more profitability. Four dimensions about Product Mix Length Width Depth Consistency ;The product-line length is the number of product sold in one category. The product-line width is the number of different categories the company operates within. The product-line depth refers to the number of varying packaging sizes of each product (volume). The product-line consistency assesses how correlated or closely related, each product-line is to each other in terms of benefits they offer consumers. ;;WAHAHA;Product Line Width;Sport Drink Series;Product Line Depth;The product-line consistency;In the example The product-line length in Carbonated drinks series, sport drink series,mixed congee series and tea drink series is 3, and the product-line length in bottled water series,milk drink series and fruit juice series is 4. The product-line width of Wahaha company is 7. The product-line depth of cola,purified water and calcium milk is 4. And the product-line is consistency high because all of Wahahas product-lines are designed to quench ones thirst.