商务翻译-IntroductionI课件.ppt

Amy H., STS, JNU Business Translation You may want to know: TG BT : Translation in general: All activities concerning turning from one language to another, including business translation Business translation: Business texts (specific fields) What’s Business Translation? Business Translation is a practice - oriented elective course which aims to enhance students’ translation competence through intensive translation practice in a great variety of business texts. Business Texts Brand names Business cards Advertisements Enterprise profiles Product descriptions Business correspondences Contracts and agreements Business laws and regulations Documents …… Teaching Plan Introduction Chapter 1 2 Chapter 3 4 Characteristics and Translation of BEVS Chapter 6 Adverts Chapter 9 Brand names Chapter 5 Business Cards Chapter 7 Enterprise Profiles Chapter 8 Product Descriptions Chapter 10 Business Correspondence Chapter 11 Contracts Chapter 12 documents (L/C) How to learn? How to assess: The stylistic features of business English 1. Textual types P.14 2. The lexical features P.19 3. Characteristics of Syntax text P.37 4. Translation criteria P.2 1. Textual types P.13 Daily affairs letters 日常事务函件 Notes notices 便条和通知 Memos 备忘录 Business Letters 商务函件 Minutes 会议纪要 Business report 商务报告 Advertisements 商务广告 Agreement or contract 协议/合同 Bills and forms 单据与表格 …… 1. 1 Fixed type 固定格式型 Contracts and Documents: Contract 合同 Letter of credit ( L /C) 信用证 Draft 汇票 Bill of lading (B/L)提单 Certificate of origin 产地证 … 1.2 Informative type 传递信息型 Business Letters: Enquiry letter询盘 Offer 报盘 Counteroffer 还盘 Indent / Order 订单 …… 1.3 Persuasive type 劝说诱导型 Sales letter 推销信 Product ads 产品广告 Trade mark 商标 Instruction 产品说明书 Claim letter 索赔函 Collection letter 催款函 2. The lexical features